Trendy Grilled Fish, Stylish Plated Dish

Since the COVID-19 pandemic, people have been spending more time at home, leading to an increase in home-cooked meals. In response to this trend, we (the team I worked with in Korea) collaborated with Bibigo, Korea’s leading food brand, to develop a campaign strategy that promotes and supports home dining. Building on this idea, we launched the 'Plate Decoration Campaign,' inspired by the phrase 'Trendy Grilled Fish, Stylish Plated Dish,' which symbolizes the modern trend of making meals more stylish and enjoyable through creative plating. The campaign encouraged mothers and children to make mealtimes more enjoyable and educational together. It was well-received by customers and significantly boosted brand awareness through a collaboration with popular children’s education YouTuber 'Hey Jini.' By integrating engaging ideas, such as fun meal-plating tutorials and interactive social media challenges, and fostering active consumer interaction through these platforms, we strengthened Bibigo’s brand presence while inspiring families to create more enjoyable mealtime experiences.

<Trendy Grilled Fish, Stylish Plated Dish>
An easy and simple fish dish for my child, with no fishy smell.

Collaboration With "HeyJinny"

BIBIGO Grilled Fish Digital Campaign <Trendy Grilled Fish, Stylish Plated Dish>
CJ 제일제당
Digital Campaign

Task scope: Digital Campaign
Partial scope: Creative Direction
Sub task: Strategy, Identity, Package, Product, Website, DA, Guidelines
Category: F&B
Date of completion: 2024

Photography Shooting: HARU
Food Styling : HARU

My Role: Graphic Design, Product Modeling