DFFPM

The DFFPM portfolio website embodies the firm's philosophy of "Differential Permanence" through an understated yet compelling design language. The visual identity is anchored by a logo with evenly spaced voids, symbolizing the delicate equilibrium between presence and absence, permanence and evolution. Rooted in a minimalist and structured aesthetic, the website's layout allows DFFPM’s architectural narratives to unfold with clarity and depth. Avoiding excess ornamentation, the design embraces a composed presentation that reflects the firm’s deep appreciation for materiality and spatial geometry, highlighting the seamless integration of architecture within its context. Intuitive navigation and seamless transitions create a fluid and engaging user experience, guiding visitors through DFFPM’s projects in an immersive yet structured manner. Subtle motion effects and a carefully calibrated grid system direct users through a dynamic yet cohesive visual journey, reinforcing the firm's architectural storytelling. Each project is thoughtfully curated with a balance of imagery and text, offering a nuanced perspective on form, materiality, and spatial relationships. The result is a digital experience that mirrors DFFPM’s architectural ethos—where clarity, precision, and intentionality converge to shape a timeless and thought-provoking narrative.

The logo was not developed in-house. Instead, the in-house team focused on aligning the design characteristics of the logo with CEO Cho Shin-hyung's architectural philosophy in order to plan and design the website.

Built and Unbuilt

The 'Built' and 'Unbuilt' pages of DFFPM share a similar layout, but their content differs. The 'Built' section showcases the official ideas he has developed, while the 'Unbuilt' section reflects his thoughts and values, from small notes to spontaneous ideas that couldn't be found in the 'Built' section.

DFFPM Portfolio Website Design
DFFPM
Website Design

Task scope: Website Launching
Partial scope: Creative Direction
Sub task: Art Direction, UI Design, SNS, Guidelines
Category: Architecture
Date of completion: 2024

My Role: UI Strategy, UI Design