PR()JECT GROUP is a visual communication studio founded by directors from diverse creative backgrounds, spanning graphic design, videography, photography, and casting management. Based in Seoul, the studio operates under the central concept of “Now”, prioritizing practical and relevant solutions tailored to its collaborators’ immediate needs. With a strong portfolio spanning various brands, PR()JECT GROUP translates the concept of “Now”into tangible and impactful results. The studio’s logo substitutes the letter ‘O’ with parentheses ‘()’, reinforcing its distinct identity. The parentheses motif functions as a dynamic visual element, symbolizing adaptability, exploration, and limitless expansion across diverse projects. The interplay of Acumin and Times New Roman typefaces accentuates this duality, highlighting the dynamic contrast and evolving variations within the parentheses. With this design, PR()JECT GROUP embodies its vision of bridging the present and the future, unlocking limitless possibilities for creativity and growth.
