Sehee Yun is a graphic designer and art director based in Vancouver, Canada, originally from Seoul. She is passionate about crafting modern, sophisticated designs that build strong brand identities and elevate digital experiences. After graduating from the Department of Industrial Design at Konkuk University, she spent nearly seven years at A FLOW, where she collaborated with both domestic and international brands. Over time, her role expanded beyond traditional design execution to include brand strategy, visual identity development, and digital experience design.
Her notable projects include global campaigns for Adidas Korea, digital art direction for JAJU, and the Bibigo Grilled Fish Campaign. For Adidas, she localized global guidelines to resonate with the Korean market, achieving a balance between brand consistency and cultural relevance. At JAJU, she developed digital content that strengthened the brand’s identity while enhancing user experience. In the Bibigo campaign, she introduced a refined visual strategy that reflected post-pandemic food culture, making the product more relatable and appealing to modern consumers. Most recently, she contributed to the flagship store launch of Kyochon Chicken, where she designed a cross-cultural visual identity that introduced Korea’s chi-maek (chicken + beer) culture to an international audience. Her work preserved the brand’s heritage while positioning it for global expansion.
With extensive experience in brand identity, UI/UX, and art direction, Sehee delivers tailored, distinctive design solutions that reflect each brand’s unique voice. Now based in Vancouver, she continues to broaden her perspective through global collaborations, refining a design philosophy rooted in authenticity, clarity, and evolution. She views design as a powerful medium to forge meaningful connections between brands and their audiences.
Education
BFA, Industrial design, Konkuk University, Korea, 2013
Work
- Junior Designer at A FLOW, Seoul, Korea, 2018-2021
- Senior Designer at A FLOW, Seoul, Korea, 2021-2025
- Senior Designer at A FLOW, Seoul, Korea, 2021-2025
- Contact: 1 604 809 1509 / 82 10 9662 1509
- Address: BC, Canada / Seoul, Korea
Work Experience
Brand Identity & Package Design
- HangUngan (행운간) – Gallery & Café Brand Identity (2025)
- 발효공방 1991 – Corporate Identity (2024)
- Goodle (by 발효공방 1991) – Brand Identity & Package Design (2024)
- Gamhyangju (by 발효공방 1991) – Brand Identity & Package Design (2024)
- Eunhasoo (by 발효공방 1991) – Brand Identity & Package Design (2024)
- Kyochon F&B – Fried Chicken Ramen – Package Design (2024)
- LG Electronics – The Premium Lounge: The Better – Brand Identity (2024)
- GS Corp. – Brand Voice Strategy & Consulting Guidelines (2024)
- XI – Premium Diffuser Package Design (2024)
- BOLD, THE PROJECT GROUP – Brand Identity (2024)
- Kyochon F&B – KYOCCHON PILBANG – Space Brand Identity (2023)
- Kyochon F&B – K1 Sauce – Package Design (2023)
- Kyochon F&B – Chicken Fried Ramen – Package Design (2022)
- Biocrome – Probiotic Package Design (2023)
- Kyochon F&B – KYOCHON 1991 CI & BI – Corporate & Brand Identity (2022)
- Kyochon F&B – Fried Rice with Chicken – Package Design (2022)
- Kyochon F&B – 2nd Package Renewal – Package Design (2022)
- CJ Express – CJ Starville – Space Identity (2021)
- MoonBear Brewing – Gift Package Design Renewal (2021)
- MoonBear Brewing – Package Design Renewal (2021)
- CJ Group – CJ Group Graphic Motif Development – Visual Identity (2020)
- CJ Express – CJ Golf Cup @Nine Bridges – Visual Identity (2017–18)
- HangUngan (행운간) – Gallery & Café Brand Identity (2025)
- 발효공방 1991 – Corporate Identity (2024)
- Goodle (by 발효공방 1991) – Brand Identity & Package Design (2024)
- Gamhyangju (by 발효공방 1991) – Brand Identity & Package Design (2024)
- Eunhasoo (by 발효공방 1991) – Brand Identity & Package Design (2024)
- Kyochon F&B – Fried Chicken Ramen – Package Design (2024)
- LG Electronics – The Premium Lounge: The Better – Brand Identity (2024)
- GS Corp. – Brand Voice Strategy & Consulting Guidelines (2024)
- XI – Premium Diffuser Package Design (2024)
- BOLD, THE PROJECT GROUP – Brand Identity (2024)
- Kyochon F&B – KYOCCHON PILBANG – Space Brand Identity (2023)
- Kyochon F&B – K1 Sauce – Package Design (2023)
- Kyochon F&B – Chicken Fried Ramen – Package Design (2022)
- Biocrome – Probiotic Package Design (2023)
- Kyochon F&B – KYOCHON 1991 CI & BI – Corporate & Brand Identity (2022)
- Kyochon F&B – Fried Rice with Chicken – Package Design (2022)
- Kyochon F&B – 2nd Package Renewal – Package Design (2022)
- CJ Express – CJ Starville – Space Identity (2021)
- MoonBear Brewing – Gift Package Design Renewal (2021)
- MoonBear Brewing – Package Design Renewal (2021)
- CJ Group – CJ Group Graphic Motif Development – Visual Identity (2020)
- CJ Express – CJ Golf Cup @Nine Bridges – Visual Identity (2017–18)
Digital Campaigns & Art Direction
- Adidas Korea – INN (Impossible In Nothing) Global Campaign – Digital Project (2022)
- Adidas Korea × DAMWON KIA (DWG KIA) – Esports Collaborative Campaign (2022)
- Mulawear – Meet Myself with Muse Ko Yoon-Jung – Art direction, Digital Campaign (2021)
- CJ cheilchedang, Bibigo – 1분생선 with Tukata – Digital Campaign (2021)
- Adidas Korea – Formotion – Digital Campaign (2021)
- Adidas Korea – SS21 Sports Collection “선을 넘나드는 자유” – Art direction, Digital Campaign (2020)
- Adidas Korea – Made Here – Art direction, Digital Campaign (2020)
- Adidas Korea – Style Pick with KimBlue – Art direction, Digital Campaign (2020)
- Adidas Korea – Face Cover – Art direction, Digital Campaign (2020)
- Adidas Korea – LEGO with Adidas – Art direction, Digital Campaignn (2020)
- Adidas Korea – Kids: Winter Is Coming – Art direction, Digital Campaign (2020)
- Adidas Korea – My game My way – Art direction, Digital Campaign (2020)
- JAJU (Shinsegae Int.) – Brand Transformation – Art direction, Digital Campaign (2020)
- JAJU – JAJU With Winter Campaign – Digital Campaign (2019)
- JAJU – May is Coming – Digital Campaign (2019)
- CJ cheilchedang, Bibigo – 요즘식단, 요즘식꾸 – Digital Campaign (2020)
- NC Soft – DA Performance Banner Design – Digital Campaign (2018-Ongoing)
- Naver Corp. – Business Channel – Campaign Film (2020)
UI/UX & Web Design
- DFFPM (Differential Permanence) – Website Design & Launch (2024)
- BOLD – The Project Group – Website Design (2024)
- Mulawear – Commerce website UX Renewal – Website Design (2021)
- LG Display – CES 2020 VR Showroom – Website Design (2020)
- 의식주 컴퍼니 – Laundry Go – Website Renewal (2019)
- EROM – Website Renewal (2020)
- KFA (Korea Football Association) – Website Renewal & UX Overhaul (2018–Ongoing)
Media & Space Installation
- Weverse – Festival Con 2025 – AR Experience & Media Installation (2025)
- LG Electronics – MCW 2025 – AI Media Installation (2025)
- Hyundai Motors × SangWha – UX Studio Art Direction @Gangnam (2024)
- Samsung × Harman (Cheil Worldwide) – CES 2022 In-Vehicle Media Installation (2022)
- SM Entertainment – Show Must Go on, AR Performance @Changwon SM Town – Media Installation (2020)
- SM Entertainment – @Changwon SM Town PhotoKiosk – Media Installation (2020)
- Naver – Food Window @Gwangju – Media Installation (2019)
- SM Entertainment – SM Dance Battle Ground with EXO – Media Installation (2018)
- DOONAMOO (UPbit) – Customer Service Center Media Installation (2018)
Skills
Brand Design & Identity
- Designed logos and developed cohesive visual identity systems
- Created comprehensive brand guidelines for consistency across touchpoints
- Developed packaging aligned with brand storytelling
- Crafted global and local brand identity strategies tailored to diverse markets
- Designed logos and developed cohesive visual identity systems
- Created comprehensive brand guidelines for consistency across touchpoints
- Developed packaging aligned with brand storytelling
- Crafted global and local brand identity strategies tailored to diverse markets
Digital & UI/UX Design
- Designed user-centric web and mobile interfaces
- Optimized e-commerce platforms to enhance usability and conversion
- Created interactive content to boost engagement
- Developed prototypes and iterated on user experiences through testing and feedback
- Designed user-centric web and mobile interfaces
- Optimized e-commerce platforms to enhance usability and conversion
- Created interactive content to boost engagement
- Developed prototypes and iterated on user experiences through testing and feedback
Art Direction & Campaign Design
- Led concept development and design for global and local brand campaigns
- Directed creative for advertising across digital, print, and social media
- Produced brand films with strong narrative structures
- Collaborated with influencers, models, and photographers to deliver impactful visuals
- Led concept development and design for global and local brand campaigns
- Directed creative for advertising across digital, print, and social media
- Produced brand films with strong narrative structures
- Collaborated with influencers, models, and photographers to deliver impactful visuals
Graphic Design & Content Creation
- Produced key visuals, posters, packaging, and motion graphics
- Designed engaging content for social media platforms
- Created original illustrations and crafted expressive typography
- Developed presentation decks and pitch materials for internal and client-facing use
- Produced key visuals, posters, packaging, and motion graphics
- Designed engaging content for social media platforms
- Created original illustrations and crafted expressive typography
- Developed presentation decks and pitch materials for internal and client-facing use
AI Integration in Design
- Leveraged AI tools for content generation and predictive design workflows
- Applied AI-driven customization for personalized branding and real-time responsiveness
- Analyzed user data to inform design decisions and optimize digital experiences
- Leveraged AI tools for content generation and predictive design workflows
- Applied AI-driven customization for personalized branding and real-time responsiveness
- Analyzed user data to inform design decisions and optimize digital experiences