Sehee Yun is a bilingual designer and art director based in Vancouver, Canada, with over seven years of experience spanning brand identity, UI/UX design, and campaign direction. Her work is defined by clarity and cultural sensitivity, creating thoughtful visual solutions that resonate across platforms and audiences.

She began her career at A FLOW, a multidisciplinary design studio in Seoul, where she evolved from a visual designer into a creative lead. During her time there, she collaborated with clients across fashion, tech, food, and entertainment industries—crafting strategic designs that told meaningful brand stories.

Her portfolio includes global campaigns for Adidas Korea, where she localized brand visuals to reflect Korean cultural nuances while staying true to global guidelines. At JAJU, she led the digital art direction, enhancing user engagement through content rooted in lifestyle and brand identity. For Bibigo, she developed a visual storytelling strategy aligned with post-pandemic dining habits, helping modern consumers connect more easily with Korean cuisine. Most recently, she directed the visual identity for Kyochon Chicken’s global flagship store, introducing Korea’s chi-maek (chicken and beer) culture to an international audience with a refined, cross-cultural approach.

Now based in Canada, Sehee continues to work at the intersection of branding, digital product design, and creative direction. Her design philosophy is rooted in storytelling, emotional resonance, and building systems that scale across languages, cultures, and platforms.

Clients & Collaborations