THE CJ CUP @ NINE BRIDGES Visual Center

THE CJ CUP @ NINE BRIDGES is South Korea’s first PGA TOUR event, launched in 2017 through a partnership between CJ Group, PGA TOUR, and Nine Bridges. We developed a strong brand identity with a unique logotype, visual motif, and application system to ensure design consistency. Inspired by CJ’s Blossom Symbol and Nine Bridges’ architecture, the visual motif represents the ‘Bridge to Realization,’ with intersecting and rising lines symbolizing ambition, unity, and success. We designed printed materials, including tickets, brochures, program books, and scorecards, while also developing a systematic signage system to guide players and spectators smoothly throughout the venue. The champion’s trophy reflects Korea’s heritage, incorporating ‘Hangeul’ and the world’s first metal type print, ‘Jikji.’ It features all participants' names in Hangeul, with the champion’s name highlighted in gold during the final round. The wooden bridge at the base represents Nine Bridges’ 18th-hole bridge, symbolizing each player’s journey to success.

Logo Concept

TROPHY DESIGN

The championship trophy for THE CJ CUP draws inspiration from Korea’s rich cultural heritage, incorporating Hangeul, the Korean alphabet, and Jikji, the world's first metal-printed book. The names of all participating players are engraved in Hangeul type, with the winner’s name highlighted in gold during the final round.

The wooden base symbolizes the actual bridge on the 18th hole of Club Nine Bridges, signifying the journey of all 78 players in the tournament. This design embodies the tournament’s concept, “Bridges to Realization.”

THE CJ CUP @ NINE BRIDGES Visual Center 2017-18'
Brand Identity
CJ Corp.

Task scope: Full Branding
Partial scope: Creative Direction, Identity, Strategy, Trophy Design
Sub task: Identity, Product, Print, Signage, Guidelines
Category: Tournament
Date of completion: 2017-2018

My Role: Graphic Design