CES 2022: Innovative In-Vehicle

At CES 2022, Samsung Electronics showcased its vision for next-generation in-vehicle experiences, integrating its consumer technology with HARMAN’s automotive expertise. As a designer, I focused on art direction and UI graphics to effectively communicate the potential of connected vehicle ecosystems. The booth featured interactive scenarios demonstrating real-time road analysis using cameras and AR overlays to enhance safety and convenience. Key features included: - AR-powered navigation with directional overlays - Collision and blind-spot alerts integrated into the driver’s view - Location-based services, allowing seamless cafe searches and in-car ordering - Virtual meetings, transforming vehicles into remote communication hubs This showcase highlighted how vehicles can become intelligent, interactive spaces, seamlessly blending mobility, safety, and digital convenience.

Samsung Electronics at CES 2022: Innovative In-Vehicle Experiences
Media Installation
Cheil Worldwide Inc.

Task scope: Media Installation
Partial scope: Art Direction
Sub task: Art Direction, Graphic Design, UI Design, Guidelines
Category: Media Exhibition
Date of completion: 2022

Planning: I'M FINE
Art Direction: A FLOW

My Role: UI Design