CES 2022: Innovative In-Vehicle

At CES 2022, Samsung Electronics showcased its vision for next-generation in-vehicle experiences, integrating its consumer technology with HARMAN’s automotive expertise. As a designer, I focused on art direction and UI graphics to effectively communicate the potential of connected vehicle ecosystems. The booth featured interactive scenarios demonstrating real-time road analysis using cameras and AR overlays to enhance safety and convenience. Key features included: - AR-powered navigation with directional overlays - Collision and blind-spot alerts integrated into the driver’s view - Location-based services, allowing seamless cafe searches and in-car ordering - Virtual meetings, transforming vehicles into remote communication hubs This showcase highlighted how vehicles can become intelligent, interactive spaces, seamlessly blending mobility, safety, and digital convenience.

Blending Technology, Safety, and Convenience

Samsung Electronics <CES 2022: Showcasing the Future of In-Vehicle Experience>

Digital Media Agency I’fine <2022 CES Samsung Ultimate Mobility Experience>

Samsung Electronics at CES 2022: Innovative In-Vehicle Experiences
Media Installation
Cheil Worldwide Inc.

Task Scope: Media Installation
Partial Scope: Art Direction
Sub Tasks: Art Direction, Graphic Design, UI Design, Guidelines
Category: Media Exhibition
Date of Completion: 2022

Planning: I'M FINE
Art Direction: A FLOW

My Role: UI Design