MoonBear Brewing

Moon Bear Brewing is a premium craft beer brand that uses high-quality ingredients and pure water drawn from 200 meters underground in the Taebaek Mountain range. With a strong focus on purity and rich, natural materials, the brand is dedicated to delivering a refreshing and distinctive craft beer experience. The rebranding aimed to strengthen the brand identity through storytelling, introducing the character Moon Bear Kim as its central figure. Inspired by the Eurasian brown bear native to Korea, Moon Bear Kim embodies the brand’s personality friendly, approachable, and grounded in local heritage. By integrating this character into the visual identity, the brand narrative becomes more engaging and relatable, helping consumers form a deeper emotional connection. This approach not only enhances brand recognition but also sets Moon Bear Brewing apart in the craft beer market, positioning it as a brand that values authenticity, creativity, and premium quality.

Moon Bear Kim: The Face of Premium Korean Craft Beer
Moon Bear Brewing Package Design Renewal
Package Renewal
KYOCHON F&B
Task Scope: Package Renewal
Partial scope:Art Direction, Illustration ,Graphic Design
Sub task: Brand Strategy, Identity Design, Package Design
Category: Liquor
Date of Completion: 2022
My Role: Art Direction, Graphic Design

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