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KYOCHON F&B
Partial scope: Art Direction
Sub task: Identity, Package, Print, Guidelines
Category: F&B
Date of completion: 2024
Kyochon Omakase is a unique dining space within Kyochon Pilbang, where the comfort and authenticity of Chimaek culture are reinterpreted into a refined culinary experience. The natural, unpretentious atmosphere created by Chimaek culture seamlessly integrates into the Omakase space, encouraging guests to open up and immerse themselves. This fusion of casual charm and fine dining creates the distinctive appeal of Kyochon Omakase. The logo of Kyochon Omakase draws inspiration from a deconstructed typographic approach, where the consonants of "Kyochon" (ㄱ, ㅊ) are reassembled to evoke the Chinese character "央" (quài), meaning "open and unrestrained." This design symbolizes a space where guests can communicate freely, in a sophisticated yet welcoming environment. By combining Kyochon’s iconic Chimaek heritage with the intimate experience of Omakase, Kyochon Omakase transforms dining into a thoughtfully curated culinary journey. Guests savor meticulously crafted pairings and personalized service, experiencing Chimaek not just as a meal, but as a cultural journey. It’s a celebration of the fusion between traditional and contemporary flavors. Through careful design, refined flavors, and an immersive atmosphere, Kyochon Omakase pioneers a bold new chapter for Korea’s No.1 chicken brand, offering a space where food, culture, and craftsmanship come together in perfect harmony.