Euhasoo

Eunhasoo (은하수, meaning The Milky Way) is the signature product of Fermentation Atelier 1991 a premium takju (막걸리, traditional Korean rice wine) that captures the regional and cultural essence of Yeongyang in Gyeongsangbuk-do. Rooted in the philosophy of “first enjoying the fragrance,” Eunhasoo reflects the purity of Yeongyang’s natural surroundings, echoing its star-filled skies and fresh, mountain air with every sip. With its smooth texture and delicate aroma, Eunhasoo presents a diverse lineup of variations, each distinguished by its unique balance of alcohol content, flavor, and scent. Every bottle is accompanied by a poetic narrative that elevates the drinking experience and adds depth to its identity. Drawing inspiration from Korean myths, poems, and children’s songs about the Milky Way, Eunhasoo weaves a romantic and nostalgic story that strengthens its emotional connection to its roots. The brand identity highlights the untouched beauty of Yeongyang’s landscape, reflecting the care, craftsmanship, and quiet elegance that make Eunhasoo truly one of a kind.

Elevating Makgeolli with Heritage and Craftsmanship

Korean Traditional Rice Wine "Eunhasoo (The Milky Way)"
Brand Identity
Fermentation Atelier 1991

Task Scope: Full Branding
Partial Scope: Creative Direction
Sub Tasks: Art Direction, Identity, Illustration, Graphic Design, Product, Packaging, Guidelines
Category: Liquor
Date of Completion: 2024

My Role: Brand Strategy, Graphic Design